Empowering your Social Media Presence
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We’re experts in building up a brand’s online presence and helping them keep their audience engaged through modern-day marketing techniques such as Facebook, Twitter, Tik Tok, YouTube, LinkedIn.
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Social Media Management Services
we transform your social media presence with high-quality content, daily activity, monitoring engagement, and increased followers.
We use this process to identify content and feature priorities:
- We match your brand voice.
- Always looking for new strategies
- We have an eye for design
- Effective content creation
- We manage all major social media platforms
Social media experts are in high demand right now as brands scramble to find innovative ways to reach customers. Small-business owners will often try to handle their own social media activities, putting off hiring an expert until they have the client base in place to justify paying someone to handle their social media marketing for them.
Web Design Frequently Asked Questions
First things first, there’s no doubt that your business should be on social media, regardless of the industry. The purpose behind having a social media presence, however, may differ from one company to another. As a brand, you need to know where your audience is and start from there. Conveying messages to the wrong crowd will end up in a lot of dissatisfaction for all involved parties.
Bear in mind that some channels are focused on B2B, while others take a B2C approach. The decision depends on the product or service that you’re providing, as well as on your audience.
With that out of the way, the bare minimum includes an account on Facebook, Twitter and Linkedin. The first two are meant for more light-hearted B2C updates, while the latter is mostly used for HR initiatives and B2B relationships. From here on, you can expand to Instagram, Snapchat, Pinterest, Google+, or others, depending on who you want to approach and with what purpose.
In short: no. People follow your brand on different platforms for different reasons. This means that you can’t expect to have exactly the same audience across all platforms. That being said, unifying the audience is something you can achieve through storytelling. We’ve discussed this in our Snapchat vs. Instagram comparison. Brands focusing on visual content don’t necessarily have to rely only on one of the two platforms. Instead, they could start a story by posting the “making of” on Snapchat and the more polished photos on Instagram.
Some brands have this common misconception that social media is a place full of negativity. Even if it were so, it’s better to know that there is a place where customers express all sorts of opinions, rather than being oblivious. When it comes to handling this type of comments, you only have two options.
First of all, you can choose to address your customers’ concerns in an attempt to regain their trust. Bear in mind that in some cases there can be no retention if you’re not doing so. Even satisfied customers will start questioning your customer service standards if they notice such approaches.
Secondly, you can turn to the content moderation solutions provided by the social media platforms. Facebook and Instagram are only two of the social networks that provide comment filtering options.
If you’re having a hard time raising awareness for your products or services, social media advertising might be the best option you have. You shouldn’t rely on this approach every time you post an update, but boosting updates every now and then could have a major impact.
Research conducted by eMarketer at the end of 2015 concluded that 76% of B2C respondents relied on promoted posts and only 61% of these users believed that paid ads are effective. Out of the 74% of those surveyed claimed to use LinkedIn, Facebook and Twitter for their efforts. In addition, 59% of respondents rated these three networks with 4 or 5 out of 5 points for effectiveness.
Things don’t look so good in the B2B department, where less than 50% of social marketers believe paid ads to be effective. To make sure you’re not throwing money out of the window, make sure the platform you choose for is the one your ideal audience spends the most time on.
After selecting the right platforms and planning the campaigns, you should decide what metrics to check in order to determine the ROI. In one of our posts on this topic, we’ve discussed reach, traffic, engagement and conversions on social media, and why each of them is important for measuring return on investment.
Social Media ROI = (Return from social media – cost of social media marketing) / cost of social media marketing
Using the above formula you can determine how the results compare to the initial goals. It’s best to look at as many metrics as possible, in order to ensure that any changes are minor.