Link building is the process of getting other websites to link to yours.
You see, links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another.
As we mentioned in our ‘What are Backlinks?’ guide, “If five people who didn’t know each other all recommended a particular restaurant as the best in your city, you would likely trust that you would be able to get a good meal there, as multiple individuals would all be vouching for it.”
Think about links like this, and it’s easy to understand why they’re such an important ranking factor. But not all links are equal, and not all are of high quality. Some links are deemed manipulative and unnatural. Focus your efforts on earning links from websites that are topically related to yours and that are held in authority.