PPC Campaign

Grow your business with a team that has been proven time and again

About Redwind

About Redwind

Grow your business with a team that has been proven time and again

If you want to stay competitive in today’s digital world and reach high-converting customers, it is imperative that your brand has a presence on search engines.

Increasing visibility through PPC management will ensure higher rankings for the keywords driving traffic to your website – no matter what size company or industry.

Redwind Infotech can work with any budget; we customize our services based on specific business needs so contact us now!

Our Process

Our History

Our PPC services will help you stuff your pockets

1

KEYWORD RESEARCH

2

AD CREATION

3

PAGE & ACCOUNT SET UP

4

LAUNCH CAMPAIGN

5

MONITOR PERFORMANCE

About Achievements

About Redwind

Why partner with Redwind for website development services?

We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at: +91 93279 86351

We value data,
analytics, and results

Our knowledge
of local search

Strong mobile optimization capabilities

Our impeccable
keyword research

FAQs

FAQs

PPC Frequently Asked Questions

PPC campaigns or Pay-per-click campaigns is a wholesome concept to effective advertisements. From adding PPC keywords to negative keywords, split ad words, reviewing costly PPC keywords and refining landing pages, PPC campaigns make sure that every bit of an ad is constructed properly. If you are concentration more on paid search account, campaigns play a selective and highest-level role. Bing Ads or single Ad Words may account for only one campaign. PPC campaign demands logic, relevancy, and organized content for placing the bids at high stakes. If any of the three elements fall short, then it would not draw traffic. Paid search management campaigns can also be ensured through online services.

PPC marketing is an exclusive nomenclature for people to search for your products or search engines or services. You should use Pay-per-click marketing not because it will earn you money but because it will let the viewers receive the ads strategically. PPC advocates marketing to search for your business. It can yield you immediate results. The entire working of the PPC marketing depends on the first look. If you get into a store and obtain at first sight that you have desired for, it will make you happy. Similarly, PPC marketing enables searchers to view what they have typed. PPC marketing pulls in quality traffic. Pay-per-click marketing increases lead to revenue and sales.

 

To answer this question, you need to understand the basic underlying principle that is holding both the SEO and PPC or Search Engine Optimization and Pay-per-click in a thread. If you are going to use SEO, it will be like you are buying the house but not the land. So where are you going to stay? Nowhere, right? So, SEO cannot be chosen over PPC. PPC is a different channel, and SEO is another customer acquisition channel. A PPC uses a constant influx of funds to keep it running. Pay-per-click is a short term advertising tool, whereas SEO is generally slower and uses long-term traffic for the growth of the traffic. So, if you need the ball to roll, choose PPC, or if you have long term plans, you can go for SEO.

 

PPC campaigning performance depends on the goals you have fixed for your website. According to surveys and technological analysts, a minimum period of 3 months will be required to ramp results. As PPC works in the short term strategy, so a minimum of three months is required to run your campaigns for Pay-per-click. As Google’s algorithm is complex and strict, in the first week, your account will be analyzed by Google, which will affect your performance. The three months periodic time will include constant campaign budget management, exploring new keywords to expand your account, adjusting keyword bids to get a read on performance, engagement and costs, test new ad copy and ad extensions, identification of new genres to direct and bid on your accounts like demographics, devices, and locations. After this, you can take more time to dive into results directly.

 

A Google Quality Score or Quality Score refers to a Google metric that is used to determine the relevancy and usefulness of your ad to the user. The determination of the two main vital points is based formerly on your keyword relevancy; ad’s CTR and the landing page’s quality. Higher quality score will yield you better rankings of the ad and save money. It is only a part of the advertisement positioning process. Google’s quality score has been emerging higher and higher with passing years. It can determine your cost per click or CPC. It can also rank in the ad auction process keeping maximum bid as a determinant.

 

The position of a company’s advertisement keeping company’s maximum bid and quality score as constant parameters on the search engine page is known as Google ad rank. How high the advertisement can appear, ad rank determines it. Ad rank can be calculated by determining the quality of ads and landing page. To find out the threshold of the advertisement, you need to keep things at a place like location, device type, and nature of a search. It is another mysterious algorithm that declares organic results. Historically, Ad ranks have been calculated based on your Quality Score and maximum CPC. You just have to keep relevant keywords so that your ads get displayed again and again to climb the rank card.

 

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