Digital marketing is the future of advertising. With a growing industry and more ways to create successful content, it’s better than traditional methods in every way imaginable. In this blog post we will discuss the importance of starting with digital marketing before investing in anything else like TV ads or billboards.
Now, there are essentially three reasons why digital marketing destroys traditional marketing. Now remember back in the old days when we were doing traditional marketing?
Yes. We were running display ads. And also we’re talking about broadcast fax when there were no email fax machines, but that’s how we used to do advertising and marketing before the world became digital, before the internet came along. I think a lot of us take it for granted what we have today compared to back then. Here are the three reasons or what I call the three Ts why digital marketing is far superior than traditional marketing.
The first one is targeting. Now imagine traditional marketing. Let’s say you’re driving on the highway. You see this huge, massive billboard, right? Advertising sort of thing. You see those in Vegas too. They still have those, which is fine, but it’s more like brand awareness, but that’s traditional advertising.
What you can really target, who is going to see that billboard. You’re just right there. If someone sees it, good. If someone doesn’t see it, you don’t really know, but with digital marketing, with online, you can precisely target exactly who you want seeing your offer, seeing your website, seeing your business, or seeing your funnel.
You can choose an example with Google AdWords so you can target the keywords that they’re searching. You know the buyer’s intent and you can put your message right in front of there so that when they search the keyword, they will find you, or with Facebook, you can also precisely target exactly who you want, what are their interests?
What’s that profile that you are targeting, so you can target very precisely. Exactly. Who do you want for your customers or for your offer that you cannot do with traditional marketing? When we were doing direct mail. We can target a little bit. I mean, we can rent a list of potential buyers. We can send out those direct mail pieces, but it’s not very specific.
And we don’t really know what happens right in the good old days, direct mail. We have a term called APAP. Beepo meaning that people saw their mail right next to the trash. Can! The garbage can, right where they know, okay, this is an ad. This is a flyer. This is something that doesn’t interest me. It goes in the trash can.
And we called it the B pile of all the personal letters, right? It’d be letters from someone that, you know, or maybe it’s statements and credit card statements and bills. Those would make it to the APAP as a marketer back then when we were doing direct mail. The first goal is not to get people to buy.
The first goal is to get people, to make sure they don’t throw away our stuff, right measure. We make it to the pile. So now with digital marketing, you don’t need to do that anymore. You can put your offer, your products, your service in front of precisely who you want when you want it, where you want it.
You can choose a country. You can choose demographics. You can choose psychographics extremely, extremely powerful. Number two, the second T is tracking. Not just that. So with direct mail, we can kind of track, okay. We sent out a thousand letters, we sent 5,000 letters. We sent out 10,000 letters. We kind of roughly know that, okay.
Out of that 10,000 letters, so many order forms back then, that’s how we used to do it. They actually sent people back an order form or sent back money or a call, a phone number too, to buy something, but still not very precise with internet marketing.
But with digital marketing…
You can track exactly what happens, where that buyer comes from, where that customer comes from. You can even track their journey. Maybe they first saw this particular video and then they opted into this particular offer and then they didn’t buy. And when we run it, we target ads and then it is Bach in this period of time or they bought because they saw email number four in your email sequence, you cannot do that with traditional marketing.
You could only do that with digital marketing. That’s extremely powerful.
And number three. That is tweaking. Now think about back then. If We’re doing a big, massive billboard. And if I say, you know what? I don’t like the billboard. We’re changing my message. Or now I have a different offer.
What do you have to do? You’ve got to take out the whole damn billboard. You got to replace everything with a reprint,But with digital marketing coming into the game, if there’s an app that We’re running that you don’t like, you can change it just like that. We can split test different ads. At the same time, You have A/B testing in marketing called an AB testing.
We can tweak different things on webpage we’re testing a different guarantee, a different price point, and run traffic to it. And we will now know about traditional advertising, anything that we do, there’s a huge delay in terms of time, that gap. That makes it very, very expensive and very costly. So the benefits of marketing online, all those things you can target, you can track and you can also tweak very quickly to get better results.
That’s the upside, but there’s a downside. The downside is everybody could do the same thing. So the marketplace is getting way more sophisticated than your competitors. They are getting more sophisticated. There are more ways for them to compete with you. Anybody. I don’t care how big you are. You could be running a pretty big company.
It doesn’t matter. A 17 year old kid living in a basement could compete with you. So knowing that, yes, with the technology, digital marketing has so many advantages at the same time, knowing that it changes all the time, then you have to do more to keep it. Up to pace to have that leading edge and always say, if you’re not the lead dog, the view is always the same.
The digital marketing world is always evolving and changing. As it continues to grow, we’ll see more of the benefits that digital marketing has over traditional marketing like being able to reach a larger audience with a wider range in demographics and conversion rates. It’s time for you to finally make the switch from old school methods of advertising and start using these new technologies! If you’re not sure how or where to get started, just ask us for help! We know your business better than anyone else does so let our team take care of everything while you sit back and watch those profits soar.
And, now that you’ve learned about why digital marketing is better than traditional marketing, you’d definitely want to check out our blog on how to use these strategies for your business.